Who Owns PM?
Product managers have a lot to do - from learning about customers to working with development teams to planning business strategies. So should PMs be based in Marketing, Engineering , or "none of the above"? I've worked in all three types of organizations, and while each can work, one is better. "Traditional" consumer products companies put PM in Marketing, under the rationale that Marketing is the customer-facing part of the company. That works well for consumer products, but when frequent interaction with a development team is required, it breaks down. When based in Marketing , there's often an expectation that the PM will have significant "outbound" marketing responsibilities. Product marketing is a big, important job, and it's too much to expect a true product manager to have primary responsibility for product launches, collateral creation, advertising and the many other tasks that marketers do. There just isn't enough time left for